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Vogue Collection Box
Project type
Creative Direction, Packaging Design, Campaign Strategy
Date
2023
I designed the limited-edition Advent Collection Box as part of Vogue México’s December 2022 subscription campaign in collaboration with Lancôme and Malandra. The goal was to drive annual print magazine subscriptions by offering the box at a special price with yearly sign-ups.
The packaging was designed to create a luxurious unboxing experience and reflect the festive, editorial spirit of Vogue. Each drawer revealed a curated beauty or jewelry item, turning the box into both a collectible and a gifting moment. The campaign helped boost subscriptions during the holiday season and positioned the brand collaboration as a premium, must-have experience.
